Welcome! I am a research science manger focused on driving better business decisions by up-leveling research methods, data science practices, surveys, statistics, and research-on-research at Meta.
I received my Ph.D. from Stanford University and prior to Stanford I completed a Master’s of Science in Survey Methodology at the University of Michigan and a liberal arts Bachelor’s of Science at Calvin University.
My research focuses on empowering strategic and tactical decision making across organizations by improving how teams collect and interpret data about social phenomena. This includes data about AI and Machine Learning ground truth, user experience, customer experience, advertising effectiveness, market research, political communication, social psychology, and public opinion. A key question that I examine in my academic-oriented research is how people interpret and use data presented by organizations, the news media, advertising, or other sources, to inform their own attitudes and behaviors.
Some of my past research projects include:
- Methods of improving self-report data quality
- How aesthetic decisions of survey platform design influence survey data
- Market & Advertising Research best practices
- Brand tracking
- The ways public opinion information in the news media shapes attitudes and behaviors
- Sources of accuracy and error when identifying likely voters in pre-election polls
- Methods for improving survey response rates and data quality
I have extensive experience in industry, academia, and government. Since 2018, I have been working at Facebook/Meta as a Research Scientist and Research Science Manager on the Demography & Survey Science team. Prior to that I spent four years as Principal Research Scientist and Head of the Methodology Lab at Qualtrics, a global leader in web survey software. In 2010, during the decennial census, I was a Research Social Science Analyst at the U.S. Census Bureau in the Statistical Research Division. From 2007-2009, I worked as a Research Associate at The William Davidson Institute at the University of Michigan where I assisted with creating and branding an academic publishing operation (WDI Publishing) where I also wrote and published business case studies. More recently, I have presented strategic research design recommendations and insights for non-profit organizations, academic institutions, intelligence agencies of the U.S. Government, private consulting firms, and federal government contractors.
My edited volume ‘The Palgrave Handbook of Survey Research‘ has was published in 2018 and my empirical work is published appeared in three book chapters, and several peer-reviewed academic journals such as the American Journal of Political Science, Journal of the Royal Statistical Society: Series A, the Joint Statistical Meetings Proceedings. I have also published multiple business case-studies that are used by top business schools around the world. See my curriculum vitae page for a summary of my work.